By Alex Schuman
Winterset is the birthplace of Marion Robert Morrison, who might be a bit more well known as John Wayne.
The town is so proud of their famous son they named streets, put his likeness in bronze, and preserve his childhood home for the estimated 40,000 people who stop by from around the world.
That adds up to about eight times the number of people who live in Winterset.
"They're limited in the amount of time they can spend in [the house] because... the next group wants to come in," said Brian Downes, John Wayne Birthplace executive director.
His house is the largest tourism draw in the county, which caused community leaders to want to build a new museum surrounding his statue.
"It's gonna re-invent Madison County in a big way once we do get it built," Tony Doremus, Madison County Chamber of Commerce.
They wanted 1.5 million to build the museum, but thanks to donations only need half a million more.
"It's gonna bring a whole new generation to where they're gonna see what John Wayne's really all about," said Doremus.
The museum will showcase Wayne memorabilia donated to the project by one of his biggest fans out of Pennsylvania. Leaders in Winterset hope more space will lead to more people and a chance for more to see what made "The Duke" Hollywood royalty.
"I found him to be just as ordinary and common as could be," said Downes. "And I think that's how Americans like to see themselves."
John Wayne's birthday celebration will be May 24th and 25th in Winterset. And for those big John Wayne fans, one of his famous co-stars Maureen O'Hara, will be making her final public appearance to help raise money for the museum.